Our Story
The Mission & Vision
Hello everyone, I’m Carmen, and this is my story.
I moved to the UK 15 years ago with the intention of learning English and starting work. Hospitality gave me an opportunity, so I stayed. Over the years, I worked my way up into analytics, revenue management, and technology, until I built my own consultancy business. Through it, I have collaborated with groups such as The Wolseley, Hakkasan, Rosa’s Thai, and The Ivy, to name just a few.
During these years, I have worked with most reservation systems, learned a great deal myself, and, I believe, also helped some of them improve. However, that deep knowledge made me realise there is a real gap in how restaurants use technology, not only in terms of performance, but also in how much that technology costs them.
Carmen
Founder, Forest TMS
That is why I have worked tirelessly to create a compact, smart, and affordable solution for restaurants: one platform that allows them to manage everything in one place, so they do not have to juggle multiple systems and can still access premium features at a very competitive price.
It is a bold move, I know. The competition is strong and, by nature, people do not always like change. Even so, I felt I had to give back everything these years have given me: my knowledge, my experience, and my dedication, in order to help as many businesses as possible.
I want to bring as many people as possible along on this journey and, together, move hospitality into the next generation.
Get Involved
Join Us & Invest In Us
Join Us
Forest is already live, and it’s one of the most exciting projects in hospitality right now. Built from years of hands-on experience in restaurant optimisation, revenue strategy, and commercial operations, it’s not just another tool it’s a rethink of how restaurants should run.
We’re at an early stage, moving fast, testing in real venues, and shaping the product alongside operators. That means real impact from day one.
We’re looking for people who want to build, not just work. People who understand hospitality, product, or growth and want to be part of something that can genuinely change the industry.
This is an early-stage startup. The structure is lean, expectations are high, and the rewards are designed to reflect that. If you’re looking for ownership, pace, and the chance to build something meaningful, we should talk.
Invest in Us
We're currently raising capital to accelerate Forest's growth.
The product is live, tested in real environments, and solving clear problems around fragmented systems, rising costs, and operational inefficiencies in restaurants. The opportunity is to build a unified, modular platform that simplifies operations while improving profitability.
Funding will allow us to scale faster strengthening the product, expanding integrations, and accelerating go-to-market.
We're looking for investors who understand the space or believe in backing strong operators building from real experience. This is a chance to be part of a category-defining platform at an early stage, with a clear vision and strong execution focus.