Our Story
Hello everyone, I’m Carmen, and this is my story.
I moved to the UK 15 years ago with the intention of learning English and starting work. Hospitality gave me an opportunity, so I stayed. Over the years, I worked my way up into analytics, revenue management, and technology, until I built my own consultancy business. Through it, I have collaborated with groups such as The Wolseley, Hakkasan, Rosa’s Thai, and The Ivy, to name just a few.
During these years, I have worked with most reservation systems, learned a great deal myself, and, I believe, also helped some of them improve. However, that deep knowledge made me realise there is a real gap in how restaurants use technology, not only in terms of performance, but also in how much that technology costs them.
Carmen
Founder, Forest TMS
That is why I have worked tirelessly to create a compact, smart, and affordable solution for restaurants: one platform that allows them to manage everything in one place, so they do not have to juggle multiple systems and can still access premium features at a very competitive price.
It is a bold move, I know. The competition is strong and, by nature, people do not always like change. Even so, I felt I had to give back everything these years have given me: my knowledge, my experience, and my dedication, in order to help as many businesses as possible.
I want to bring as many people as possible along on this journey and, together, move hospitality into the next generation.
Get Involved
Join Us & Invest In Us
Join Us
Forest is already live - and it’s one of the most exciting projects in hospitality right now.
Built on years of hands-on experience in restaurant optimisation, revenue strategy, and commercial operations, Forest isn’t just another tool. It’s a rethink of how restaurants can operate, perform, and grow.
We’re at an early stage, moving fast, testing in real venues, and shaping the product alongside operators. This means you’ll have the opportunity to make a real impact from day one.
We’re looking for people who want to build, not just fill a role. People who understand hospitality, product, or growth - and who want to be part of something with the potential to genuinely change the industry.
This is an early-stage startup. Our structure is lean, expectations are high, and the rewards are designed to reflect the level of ownership and contribution required.
If you’re looking for responsibility, pace, and the opportunity to build something meaningful from the ground up, we would love to hear from you.
Invest in Us
Join us on our journey to bring the technology hospitality industry deserves.
Forest is already running in real restaurant environments across selected London venues, and we’re now raising capital to accelerate our growth.
Built on years of hands-on experience in restaurant optimisation, revenue strategy, and commercial operations, Forest is designed to tackle some of the biggest challenges facing hospitality today - fragmented systems, rising costs, and operational inefficiencies.
The product is being tested in real-world environments, with a clear opportunity to build a unified, modular platform that simplifies restaurant operations while improving profitability.
Investment will help us move faster - strengthening the product, expanding integrations, and accelerating our go-to-market strategy.
We’re looking for investors who understand hospitality, technology, or the challenges of scaling in this space. Equally, we’re interested in people who believe in backing strong operators building from real-world experience.
This is an opportunity to get involved at an early stage of a platform with the ambition to define a new category in hospitality. We have a clear vision, a market-ready product, and a strong focus on driving results.
If you believe in the opportunity to transform how restaurants operate - and want to be part of building what comes next - we should talk.